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May 17, 2012 by THE ICONIC Team

It’s-new-we’re-obsessed-need-it-now-shop-it-here

Doone Xx

No Comments / Posted in Fashion, Men, Women

B is for b Store

May 17, 2012 by THE ICONIC Team

It’s a brand that we dreamily run our fingers over in the glossy pages of Grazia & Marie Claire but how much do we know about it, and more importantly how much do we know about the Designer..

Having recently received the words *music to our ears in email form* that bStore would now be stocking their footwear with us I took it upon myself to delve a little deeper into the luxe label.

Catering for both genders in apparel and footwear the bStore brand offers a ‘purist approach to fashion’ with its ‘discreet design and unique brand aesthetic’.

The brand brings a whole lot of goodness to the table, seasonally it collaborates with established names such as Liberty, Baracuta and Gloverall to produce capsule collections that take on a modern approach and hold a creative point of difference. Another fun fact is that the store is also a residence for installations by emerging artists & designers.

So who is the Designer? [Not to be confused with the creators and co-founders Matthew Murphy and Kirk Beattie. ] Her name is Chloe Struyk. She started off in 2010 and made her debut at London Fashion Week showcasing the Spring/Summer 2012 range.

Originally from Manchester, Chloe spent some time in New York interning for Derek Lam and Philip Lim. Yes, amazing. When she returned she worked for Richard Nicoll before landing a position as a Designer for the iconic British Fashion Designer Vivienne Westwood.

I gave her a quick quiz of questions before processing an order for the Claire 1 ;)

Tea or coffee? Tea

Boots or Brogues? Boots

How would you describe your personal style? Military chic with a dash of 90s denim.

Where do you find inspiration? Everywhere… but mainly from films and photography.

Does this reflect directly in the collections? Yes the collections usually pay homage to the films we are watching at the time, for example ss12 was influenced by 90s cinema with a nod to Thelma and Louise etc.

Describe your typical day at work? Some drawing, some emailling and some surfing of the interweb to find some amazing new things.

Which other current designers do you admire? I think Givenchy have been doing amazing things recently.

Do you have a muse? My influences change to regularly to have a muse as such, but most of my inspiration comes from my friends.

And there you have it. Chloe Struyk + bStore design. Check out the range here

Doone Xx

No Comments / Posted in Fashion, Men, Random Rambles, The People Profile, Women

Stay Stylish with Saveus

May 15, 2012 by THE ICONIC Team

This week we’re running a comp for all the Saveus lovers. It’s easy to enter & you could win some super savvy statement pieces to add to your wardrobe! To be more specific you could win the Horizon Shift Dress, the Gossip Vest, the Dalliance Puff Skirt [in red] AND the Confucious Blazer. It’s valued at over $1000 and will keep you sorted through these colder months. Cool or what? We think so!

Getting to know the inspiration behind a collection is something I find really interesting, especially when you meet the people behind the brand who live and breathe it, oozing with passion and bursting to share it with you. In the words of Saveus Art Director Jarred Baker and Head Designer Karima…

The Everything, Nothing collection is inspired by the bustling Southeast Asian nation of Vietnam, a cultural melting pot and trading centre motivated by the core values of respect, knowledge and history.

The traditional Vietnamese value of achieving harmony between the self and the non-self resonated with J & K, striving for an effortlessly chic collection that melds seamlessly with the wearer.

The quest for harmony is further demonstrated through the versatility of the collection, and the ability to team garments inventively and intuitively to create a personal style that reflects the inner self.

The collection’s strong tailoring and meticulous detail was further enhanced by the Vietnamese inspiration tour. Collaboration with highly skilled and experienced tailors and seamstresses revealed a similar passion for quality that transcended each other’s native language.

Karima rocking the Dalliance Puff skirt in black last week at MBFWA -

Blogger Connie from K is for Kani in the Dalliance Puff Skirt looking super cute -

See the full Saveus range here! On another note, loving all of the entries so far! It’s going to be tricky choosing a winner :) Goodluck

Doone Xx

No Comments / Posted in Fashion, Random Rambles, Social Media, The People Profile, Women

Miista @ THE ICONIC

May 11, 2012 by THE ICONIC Team

Have you heard of Miista? It’s a London based footwear & accessories label that is seriously cool! [and now stocked with us online] Laura Villasenin is the founder-slash-Designer behind this wonderfully weird & fashion forward brand with a vision that strays from the oh-so-common norm. In the words of Miista, they are Independent – against uniformity and imitation, Irreverent – breaking the rules without causing a riot & Curious –& always looking… In a world that has become cluttered with similarities, carbon copies and conventional styles, Miista brings an uncommon beauty to the street. Full-bodied – robust and bold features, Crafted – thoughtful and with unexpected details & with Elegance – for headstrong women.

The images say it all. Check out the range here!

Doone Xx

No Comments / Posted in Fashion, Women

NAVAJO DREAMING

May 9, 2012 by THE ICONIC Team

Inspired by the girl who is free-spirited, seeking passion and searching for her next adventure, Navajo Dreaming is rich with earthy tones, bright colours, bold prints and intricate textures. It’s a mish-mash of goodness with layers and fringing and maxi’s and knits! Check out the full shoot below -

Amazing right?

Doone Xx

No Comments / Posted in Fashion, Random Rambles, Women

In THREE, TWO, ONE!

May 8, 2012 by THE ICONIC Team

It’s been months in the planning and many many days in the making but this weekend finally brought us what we have been counting down for… Our TV Commercials aired live on channel 10! (and one, and eleven, and maybe even a couple more around 5 capital cities)..

If you’re like us and can’t contain the excitement check out our ads right…. here. Our film guy Dean and his film guy Rob also made a behind the scenes clip which we added in for your viewing pleasure. It’s pretty rad. [just sayin']. See below for the behind the scenes happy snaps..

Doone Xx

No Comments / Posted in Fashion, Men, Random Rambles, Women

Susie Bubble x Portable TV @ MBFWA

May 4, 2012 by THE ICONIC Team

Last night we attended the Susie Bubble event hosted by Portable TV followed by a Q&A with Harpers Bazaar Editor, Edwina McCann. Susie Lau is a very humble and intelligent human being, friendly, warm and stylish. She gave us an insight to what it’s really like being a ”full time fashion blogger” and how far she has come in the past 6 years since the start of her blog. In Susie’s blog she documents her experiences with Fashion by posting an in depth and insight approach to her exploration of personal style, things that she is inspired by & interesting topics. The culture of fashion is a big one with events that she attends, exhibitions, fashion weeks, art gallery openings etc etc. Craft is another, being fascinated with behind the scenes of brands Susie will go deep into the processes of how certain things are made, be it a tweed from the Isle of Paris or the made-to-order Louis Vuitton luggage. This is an important part of keeping the heritage of a brand known, and informing people as to why something might be expensive, rather than the ideology that something is just a brand with a logo splattered everywhere. And of course, talent, Susie loves new and emerging designers, people who are creative and unknown to the world. Funnily enough, after her talk I actually bumped into a girl in the bathroom who I had previously only been in touch with by email, Lisa Twomey. We were both at the event by ourselves so decided to stick together. She is an incredible artist that was featured on Susie’s blog a few days ago @ MBFWA wearing one of her creations (Susie’s picture shown below) and after the mad rush of everyone wanting to quiz Susie on a zillion different things we got to enjoy a few beers with her without the normal OMG OMG I LOVE YOU banter. Lisa made a jacket for Susie (pictured below) and gave it to her last night, it was a hit! Hand stitched and adorned with lace, neon whosey-whatsits, kitschy bejeweled plastic rhinestones, fur, and probably some other weird & wonderful trinkets that I didn’t spot it really was an amazing gift that will be treasured by Susie forever.